Motivating Multimedia
I have scripted, directed, and produced hundreds of presentations combining text, graphics, audio, video, animations, and music -- from PowerPoint to Product Videos to Television Commercials. I've been in front of the camera as spokesperson, behind it as director and shooter, and hands-on editing footage.
Know The Oceans
Raytheon E-Systems was pursuing the new worldwide hydrographic data market -- making sense of the huge amount of conflicting data about what's below the ocean waves.
Potential customers were almost any country or large business with strong interests in the seas for commercial or defense purposes: the US, Canada, the UK, Australia, Japan, Thailand, Saudi Arabia, Argentina, Royal Dutch Shell ...
The "Know The Oceans" campaign blended with the "Decision Knowledge" approach we had been taking for the previous couple of years.
(For details, click here to see the section on Creative Collateral.)
The visual icon we chose for the hydrographic market was an octopus -- representing the "data beast" of growing, elusive oceanographic data. The theme: "We're Taming the Data Beast."
Script Excerpt from Know The Oceans
The Sea. Since the dawn of history man has sought to know it, to understand it, to master it. Explorers have ventured and voyaged. Builders have created. Defenders have dared ... and dueled ... and died beneath the surface from one end of the blue planet to the other. All have asked the same question: "What's down there?"
Over the decades, the world's collection of hydrographic data has grown tremendously. There's no shortage of sources, endless volumes of data, surveys upon surveys, stacks of charts and text that are as vulnerable to change as the ocean currents themselves.
How do you make sense of it all? How do you validate and verify that the data is correct? Or know what is missing? How do you use existing information to reach the "decision knowledge" you seek? And who can you work with to provide an end-to-end flexible solution to master the ocean depths? To meet your hydrographic data needs with the assurance that the solution you find today will be just as valid, just as valuable, in the changing years ahead?
Simulating an Operating Room
My role in producing the 12-minute marketing/ demonstration tape for the Virtual Anesthesiology patient simulator program included:
Arrangements with a regional hospital to use one of their small operating rooms, equipment, and supplies,
Writing the script and narration,
Working with the program team and medical advisors to create the simulated scenario, then coaching the on-camera portions (all amateur 'actors') during six hours of filming,
Together with our outsource producer, directing the videotaping to ensure all storyboard subject matter and camera angles were captured,
Directed the voiceover talent,
In the production studio, worked alongside the producer to select the more than 300 edits, supers, effects, and music.
