First-Source Media Relations
Scientific American magazine featured an eight-page spread on flight simulation, largely based on Link programs.
"It was so refreshing to speak with such an incredibly knowledgeable reporter ... the best interview I have ever had."
Feedback to Halldale Media about Rick Adams from program manager at a Fortune 500 electronics company.
Extensive Media/ PR experience from both sides of the relationship:
Corporate PR for four major companies across dozens of B2B and B2G markets, dealing with Tier 1 magazines, newspapers and broadcasters, as well as industry trade journals,
Journalist/ Editor for three international magazines, as well as newspapers and broadcast ... print and online
Media relations, as the term implies, should be focused on cultivating an ongoing relationship with the media ... similar to any other key stakeholder group (investors, customers, employees, community).
To best serve my clients, I learn as much as I can about the publications and people covering our organization. I get together with publishers for breakfast or lunch, and talk about personal interests as well as professional. I visit editors in their offices to understand their working environment. (Many journalists tell me I'm the only corporate communicator to ever come to their turf.)
With this approach, I become the first source contacted when an editor is exploring a new topic in our market. They know I'll provide the type of information they need, interviews with articulate subject experts, and leads where they can obtain other relevant material.
Understand, anticipate, deliver.